Transparent Murano glass curls with a blue edge or the color you want.
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The application of mass marketing strategies to make the Murano glass a "democratic luxury” is, and has been in the past, synonymous with the closing of glassworks and the failure to apply mass marketing strategies to products that are not mass-market.
In their uniqueness of realization the Murano glass they are characterized by costs that are very difficult to define, commercially speaking:
within everyone's reach.
The island of Murano in its historical and productive uniqueness is home to artisan glassworks where the masters of Murano glass are alongside historic glassworks that have become (by applying correct luxury Murano glass marketing strategies) international brands and companies such as: Salviati, Barovier & Toso, FerroMurano, Berengo Studio, Venini just to name a few, in their glassworks the master glassblowers use and pass down the same techniques for generations to create chandeliers and objects in
Murano glass.
In 2022, to put it simply, marketing strategies for mass products cannot be applied to artisans, the great Murano glass masters, who worked alongside Picasso, Fontana and Chagall in creating their works in Murano blown glass.
Well-defined, implemented and adapted Murano Glass luxury marketing strategies for each individual glass factory in Murano are the only way to overcome the crisis induced by the Coronavirus and the War in Ukraine.